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What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.
Why you'll love it:
Buildable formula grips each lash for lasting curl & extreme volume
Curved, double-sided bristle brush volumizes, lifts & sets curls
Smudge-, flake- and transfer-resistant formula
Claims
102% improvement in curl*
88% saw bigger & bolder lashes**
Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.